How to set up your WhatsApp Newsletter Strategy

  • Linus Scheibe
  • 12/14/2023
  • 6 min reading time

Keeping up with digital marketing trends can be challenging for companies, but it also presents great opportunities. Superchat is a WhatsApp Newsletter tool that can help you successfully launch WhatsApp marketing campaigns. This article provides useful advice on managing your WhatsApp Newsletter strategy.

Why should you send a WhatsApp Newsletter?

Both brands and consumers have recognised the significance of the digital marketing trend of WhatsApp newsletters.

The majority of individuals in the UK possess a smartphone and install WhatsApp on their devices. In theory, WhatsApp could reach over 40 million people in the UK alone.

Additionally, recipients quickly open and read WhatsApp messages. Text messages have an opening rate of over 90%, with most users opening them within 10 minutes.

Unlike emails, WhatsApp messages do not end up in spam folders. Every day, people send more than 200 billion emails, and nearly 60% of them end up as spam.

The advantages of the WhatsApp Newsletter at a glance:

  • Reach a broad target group
  • High opening rate of +90%
  • Messages will always arrive

5 tips: How to set up your WhatsApp Newsletter Strategy

Before you can start a WhatsApp Newsletter campaign, you need to meet a few requirements:

As a WhatsApp Newsletter tool, Superchat can help you to fulfil all of your needs.

Before you start creating a WhatsApp Newsletter, keep in mind the following points. The user experience should be your top priority with this digital marketing trend. Ensure that you tailor the content of your WhatsApp marketing campaign to your intended target audience.

Tip 1: Personalization

Personalization is increasingly important, with around 70% of consumers expecting a personalized shopping experience.

This is the result of a loss of face-to-face interaction in a digital world and the sheer volume of brands and products. A personalized and positive shopping experience can often be the deciding factor when choosing a brand.

How to create a personalized WhatsApp Newsletter with Superchat

To create customer-centric content, it is essential to understand your target audience and their interests. Only send WhatsApp Newsletters to recipients if they are relevant to them.

Superchat allows you to segment your campaign's target audience in advance or create different campaigns on various topics. A personalized newsletter should fulfil the following aspects:

  • Address the recipient by name
  • The form of address matches the target group
  • Identify the sender by name

UK Newsletter Strategy Personalization.png

Tip 2: Attractive content

Recipients perceive visual content more intensely than text. The human attention span is around 8 seconds, which is shorter than that of a goldfish. Therefore, it is crucial to capture the recipient's attention immediately upon opening the message.

How to create an attractive WhatsApp Newsletter with Superchat

The Superchat WhatsApp Newsletter tool provides a user-friendly interface. It enables an easy integration of media, buttons, and emojis into message templates. Additionally, you can centrally store and manage your files to enhance team collaboration.

The best newsletters:

  • are short and contain only the most important information
  • offer customers added value (e.g. discount codes)
  • arouse emotions with images, emojis and buttons

UK Newsletter Strategy Attractive Content.png

Tip 3: Encourage interaction

Ideally, recipients should not only open your newsletter but also interact with it. This is especially important if you have the intend of generating sales with the WhatsApp marketing campaign. To achieve this, offer your customers incentives that are convincing, such as special offers, relevant products, or discount codes.

How to promote interactions in WhatsApp Newsletters with Superchat

With the WhatsApp newsletter tool Superchat, you can integrate various interaction options into the message templates. On the one hand, a button with a link can redirect the recipients to the website or a specific product page. On the other hand, you can suggest automatic replies. Recipients can use the suggestions to respond to the chat.

The best newsletters:

  • simplify the customer journey as much as possible
  • improve the user experience with buttons, links and reply suggestions

UK Newsletter Strategy Interaction.png

Tip 4: Timing is Key

Timing is a crucial factor in effective communication. The optimal time to send a WhatsApp Newsletter largely depends on the target audience. In this regard, WhatsApp marketing campaigns are similar to traditional email newsletters.

Young people, such as schoolchildren and students, are online most of the day. Employees, however, are often less accessible during working hours. The lunch break appears to be a suitable time for all age groups.

How to schedule your WhatsApp Newsletters with Superchat

Superchat's software allows you to send your WhatsApp marketing campaigns immediately or schedule them for any point of time. It sends messages automatically, freeing you to focus on other tasks.

We recommend:

  • For younger audiences, testing different times is advisable. Sending newsletters later in the evening may also be effective.
  • Sending newsletters during lunchtime is generally effective as many people tend to check their smartphones at this time.
  • If the target audience is busy during the day, you should avoid sending the newsletter between 10 am and 3 pm. The best time to send the message is either in the morning, around 8 a.m., or at the end of the workday.

Tip 5: Analyze statistics

You can always gain valuable insights from your WhatsApp marketing campaign. Always conduct a brief to evaluate the success of your WhatsApp Newsletter. This includes evaluating the reception of the newsletter and the number of recipients who opened it.

Hot to analyze your WhatsApp Newsletters with Superchat

Superchat provides a comprehensive tool for analyzing your WhatsApp marketing campaigns. The user-friendly interface presents the most important key figures at a glance.

You should monitore the following metrics:

  • Campaigns sent
  • Newsletters read
  • Responses from Recipients
  • Number of subscribers
  • New subscribers
  • Newsletter cancellations

Irrelevant content or excessive frequency may be causing a significant number of subscribers to unsubscribe.

3 Mistakes to Avoid in your WhatsApp Newsletter Strategy

When used correctly, the WhatsApp Newsletter is a powerful example of great digital marketing trends. Regular updates via chat keep recipients informed about offers, create incentives to buy, and improve customer loyalty. However, there are also common mistakes to avoid when sending a WhatsApp marketing campaign.

Long texts with excessive content

A WhatsApp Newsletter is not an email. Long messages are not suitable for this platform. They can cause the recipient to lose interest and miss important information.

Instead, use paragraphs to structure the information and improve clarity. Consider highlighting the most important content in bold.

Insufficient information on cancellation

If someone wishes to unsubscribe from the WhatsApp Newsletter, they should be able to do so easily. Complicated processes or unclear information often lead to frustration among subscribers. That is why you should inform recipients about how to unsubscribe from the newsletter. You can use the opt-in process or the first message for that.

Frequency is too high

Messaging applications like WhatsApp do not include a spam folder. If you send newsletters extremely frequently, they quickly look like spam. If you send it daily or several times a week, recipients quickly become annoyed. They are more likely to unsubscribe from the WhatsApp Newsletter.

Tip: Try to only send a WhatsApp Newsletter when it is appropriate. If there is a special promotion coming up, you can increase the frequency at short notice, but this should remain the exception.

Conclusion: Tedious email newsletters are a thing of the past

Using WhatsApp Newsletters as a marketing channel is a great way to keep up with digital marketing trends. Traditional email newsletters are no longer the most effective marketing tool.

With the tips and tricks explained above, your WhatsApp marketing campaign should be successful. However, the implementation of your campaign will depend on your individual use case. This includes your industry, business model and target audience. You have the freedom to organize your campaign as you see fit.

Would you like to begin sending WhatsApp Newsletters via Superchat now, or do you have any questions? If so, please feel free to contact us directly using WhatsApp.

In addition to WhatsApp, Superchat allows you to manage multiple communication channels on a centralized messaging platform.

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Linus Scheibe
Linus Scheibe
Marketing Manager, Superchat
Linus is Marketing Manager at Superchat and is responsible for various content formats. He is also very familiar with the start-up scene.