DeinDesign makes it possible to create personalised covers and films for electronic products used in everyday life. The online retailer's customers can choose between their own designs and over 6,000 licensed designs from brands such as Disney and Harry Potter.
Franziska Bamberger, Customer Relationship Manager at DeinDesign, was convinced by Superchat's WhatsApp newsletter marketing potential and is looking forward to further expanding the communication channel.
How DeinDesign benefits from Superchat
- GDPR-compliant use of WhatsApp Business for customer communications
- High-performance WhatsApp newsletter with 76% open rate
- Effective WhatsApp discount campaigns with 70% redemption rate
- Easy performance tracking of WhatsApp campaigns
- Easy integration of Superchat with existing software ecosystem
What aspects of Superchat convinced DeinDesign?
Franziska Bamberger, Customer Relationship Manager at DeinDesign, is enthusiastic about the potential of WhatsApp newsletter marketing and is looking forward to further expanding the communication channel.
For a long time, the manager ran newsletter campaigns exclusively via the traditional email marketing channel. Franziska Bamberger first became aware of WhatsApp Business for customer communication through a Superchat campaign in 2023.
The Superchat messaging platform immediately provided an important 'wow' moment for her work as a customer relationship manager:
GDPR-compliant use of WhatsApp Business for customer communications with efficient and easily measurable WhatsApp newsletter campaigns.
Online retailers such as DeinDesign can use WhatsApp newsletter campaigns to send successful discount campaigns with above-average open and redemption rates to their existing customers. In addition, customer enquiries can be handled in a GDPR-compliant and highly personalised manner via WhatsApp using Superchat.
Together, these reasons led Franziska Bamberger to choose Superchat in the summer of 2023. Since then, the two companies have grown together.
Superchat success indicators
The successful use of Superchat at online retailer DeinDesign is reflected in various success indicators:
- An average open rate of 76% when using the WhatsApp newsletter
- An average redemption rate of 70% when using the WhatsApp newsletter
How DeinDesign uses Superchat
Online retailer DeinDesign uses Superchat to send newsletters via WhatsApp and manage customer enquiries in the universal inbox.
WhatsApp newsletter for discount campaigns
WhatsApp newsletters allow businesses to reach a large number of recipients simultaneously via Germany's most popular messenger.
DeinDesign uses WhatsApp campaigns to inform its existing customer base about exclusive discount promotions.
WhatsApp newsletters with an associated opt-in can be seen as a GDPR-compliant alternative to WhatsApp groups in this context.
Communication in the universal inbox
Message flows converge in Superchat's Universal Inbox. The offering includes the main channels for conversational commerce: WhatsApp Business API, Facebook Messenger, Instagram, Telegram, webchat, email and SMS.
DeinDesign's Franziska Bamberger can create different inboxes with different communication channels for different use cases and employees. The universal inbox also offers functions for effective handling of individual conversations.
Labels are used to mark chats thematically. For example, depending on whether it is about a new or existing customer, shipment tracking or a customer enquiry.
Assignments can be used to assign conversations to the right person. Once this is done, the chats are marked as 'closed'.