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Augusta Personal masters cross-location use of WhatsApp with Superchat

For growing recruitment agencies such as Augusta Personaldienstleistungen GmbH, Superchat is the ideal tool for coordinating the use of WhatsApp Business across multiple locations in large teams.
  • 01/05/2024
  • 3 min reading time

Augusta Personal is a forward-thinking recruitment agency offering intensive and personalised advice. The family-run agency finds the perfect talent for companies across Germany.

Sebastian Braunmüller, Managing Director of Augusta Personal, is able to scale the use of messengers in recruitment with the help of Superchat. Thanks to the universal inbox, 23 employees across four branches can keep track of tens of thousands of WhatsApp messages.

How Augusta Personal benefits from Superchat

  • GDPR-compliant use of WhatsApp Business in corporate communications
  • Parallel chat management and employee assignments in the universal inbox
  • Save time by creating reusable WhatsApp templates
  • Send updates and job opportunities with the WhatsApp newsletter
  • Easily integrate Superchat into your existing software ecosystem
With Superchat, we have taken our communication to the next level. With WhatsApp, Facebook and Instagram all in one place, we can now work faster and smarter. A real game changer for us!
Sebastian Braunmüller, Management Board
Jetzt kostenlos registrieren & Superchat austesten
Sie möchten Superchat selbst entdecken? Erstellen Sie jetzt Ihren kostenlosen Account und erkunden Sie die Messaging Plattform von Superchat.

Which aspects of Superchat convinced Augusta Personal?

Sebastian Braunmüller has been a member of the management team at Augusta Personal for 7 years. He recognised the potential of WhatsApp Business in the recruitment process early on. After all, more than 70% of generations Y and Z now want a modern application process via smartphone.

Before using Superchat, his team had already tested the WhatsApp Business app. However, they quickly reached their operational limits.

As the volume of messages increased, managing the chats on a small number of company phones became a cumbersome burden. The limited access to Messenger and the fact that the channel was used across locations made coordination much more difficult.

In the spring of 2023, Sebastian Braunmüller heard about Superchat from a friend. For the managing director, the messaging platform was an instant "aha" moment:

WhatsApp Business with multiple numbers and online access, parallel chat management and employee assignments in a universal inbox.

Combined with other features such as WhatsApp templates, Sebastian Braunmüller was convinced to launch Superchat in March 2023. Since then, the two companies have grown together.

Superchat success indicators

The successful use of Superchat is reflected in various success indicators at Augusta Personaldienstleistungen GmbH:

  • more than 25,000 incoming messages in the first year
  • More than 10,000 messages sent in the first year
  • Over 50 WhatsApp templates used

Communication in the universal inbox

Messages from different communication channels converge in Superchat's universal inbox. The offer includes the main conversational commerce services: WhatsApp Business API, Facebook Messenger, Instagram, Telegram, web chat, email and SMS.

Sebastian Braunmüller from Augusta Personal can create different inboxes for different use cases, locations and employees. The universal inbox also offers functions for effectively assigning and processing individual conversations.

For example, chats can be labelled according to topic. For example, depending on whether it is a new or known candidate, or a customer enquiry.

In addition to WhatsApp, Augusta Personal has also integrated Instagram and Facebook as messenger services.

WhatsApp templates

With Superchat, Augusta Personal employees can quickly create attractive message templates with media content, buttons and CTAs.

In particular, frequently used and standardised responses to recurring customer enquiries can be reused in this way. This saves Sebastian Braunmüller's team valuable time.

One use case for Augusta Personaldienstleistungen GmbH is the sending of directions to the office. The agency has created an attractive template that can be sent with a simple click.

The messages can also be personalised using a modular system. In this case, the contact is addressed directly by first name.


WhatsApp Newsletter

With the help of WhatsApp newsletters, Augusta Personal can reach a large number of recipients simultaneously via Germany's most popular messenger.

Sebastian Braunmüller's team can divide new and existing contacts into individual target group segments in order to send customised newsletters.

Message content can be easily created in advance using a WhatsApp template and personalised using the modular system. The newsletter can then be sent directly to the selected contacts or scheduled for any time.

WhatsApp newsletters require opt-ins from recipients. In this context, they can be seen as a GDPR-compliant alternative to WhatsApp groups. Find out more in our comprehensive WhatsApp newsletter guide.

Jetzt kostenlos registrieren & Superchat austesten
Sie möchten Superchat selbst entdecken? Erstellen Sie jetzt Ihren kostenlosen Account und erkunden Sie die Messaging Plattform von Superchat.
Linus Scheibe
Linus Scheibe
Marketing Manager, Superchat
Linus is Marketing Manager at Superchat and is responsible for various content formats. He is also very familiar with the start-up scene.