RADIO REGENBOGEN faced the daily challenge of reaching thousands of listeners and interacting with them—whether for competitions, traffic reports, or spontaneous surveys.
The previous WhatsApp provider offered only a single inbox and hardly any automation features such as participation confirmations. For call-in competitions, several employees had to handle the phone lines at the same time when hundreds of listeners called in simultaneously. In addition, the listener service processed all traffic reports manually.
Superchat as the central communication platform
After becoming dissatisfied with their previous provider, RADIO REGENBOGEN specifically searched for alternatives that offered better automation capabilities and strong value for money.
Beyond the extensive automation features, folder management was a decisive factor. The ability to intelligently sort messages by topic and run multiple actions in parallel was essential. Compared to the previous provider, Superchat not only offers more features but also delivers better usability for the entire team—from studio hosts to the listener service.
The Implementation
The technicians at Audiotainment Südwest developed an interface between Superchat and the DABIS broadcasting system. The result: voice messages with traffic camera reports are automatically transferred into the broadcasting system. Hosts see incoming messages directly on their studio computer and can put them on air with a single click—without detouring through email or file conversion.
The free hotline 08000 34 35 36 works both for WhatsApp messages and traditional phone calls. Instagram and Facebook messages also run through Superchat. Hosts and the listener service team can reply from anywhere—from the studio, from a computer, or on the go.
The Results
1. Increased Efficiency Through Automation
Today, one staff member per shift is usually enough—the days when multiple employees had to help at the same time are over.
A concrete example: during the “10,000 Euro Hits” promotion, listeners send their participation via WhatsApp. When certain songs play, listeners simply send a message with “Beste Musik.” The automation system automatically sorts thousands of participants, sends confirmations, and collects all entries in a dedicated folder. Instead of answering each call individually, messages are processed in bundles—and hosts can read along in parallel and interact when needed.
Messages are automatically sorted by content: contest entries go into one folder, traffic reports into another, service inquiries into a third. Nothing gets lost, even when multiple campaigns run simultaneously.
The result: routine tasks such as participation confirmations and sorting traffic reports are fully automated, allowing staff to focus on more complex service inquiries. And when needed, additional staff can be added flexibly.
2. Improved Listener Experience
Lowering the barrier to contact significantly increases listener engagement—whether in contests, traffic alerts, or service inquiries. Instead of repeatedly hitting busy signals during call-in competitions, listeners simply send a message and instantly get the confirmation: “I’m in.”
3. Live Integration into the Broadcasting System
Even during spontaneous on-air surveys, hosts can track listener responses in real time. The direct studio integration allows voice messages to be put on air with a single click.
Conclusion: Superchat has become indispensable
Hosts, listener service teams, and program developers at RADIO REGENBOGEN now use Superchat as an integral part of their daily work. WhatsApp has fundamentally transformed the station’s listener communication. By now, all four stations of Audiotainment Südwest—RADIO REGENBOGEN, RPR1., bigFM, and ROCK FM—use the platform.
