On MEDWING, healthcare professionals can discover suitable job opportunities—from nurses and medical assistants to surgical assistants. Through the strategic use of Superchat, MEDWING has significantly improved lead generation and candidate placement.
The numbers speak for themselves
The implementation of Superchat has led to outstanding results at MEDWING.
4x increase in conversion rate
WhatsApp campaigns achieve conversion rates four times higher than email marketing. Direct communication via WhatsApp makes it possible to connect with candidates faster and more effectively.
All team members use Superchat
The entire team of career advisors, sales representatives, and CRM managers works with the platform every day, fundamentally transforming the way they operate.
The MEDWING team’s three favorite features
1. Personalized outreach campaigns
MEDWING uses Superchat for personalized campaigns tailored to specific regions, positions, and institutions. For example, candidates from Dortmund are specifically informed about available positions at promedi Personalmanagement GmbH. This precise targeting leads to significantly higher response rates.
2. Automated onboarding and re-engagement journeys
New candidates automatically receive a WhatsApp welcome message right after registration. In addition, extensive re-engagement automations are used to reactivate inactive candidates.
3. Direct communication between career advisors and candidates
WhatsApp has fundamentally changed the way career advisors work. Appointments are scheduled directly through WhatsApp, documents are shared, and questions are answered. Accessibility is far better than with phone calls.
How MEDWING benefits from Superchat
Today, MEDWING’s career advisors spend more time in Superchat and WhatsApp than before. WhatsApp enables direct, secure, and private communication, allowing appointments to be scheduled faster and information to be exchanged instantly.
Automated workflows have significantly increased efficiency. Candidates can respond directly to job offers without having to click through complicated email journeys. The feedback is also clearer: a WhatsApp message such as “Yes, I’m interested” provides much stronger confirmation than a simple click in an email.
Personalized messages for specific institutions have been particularly successful. When an institution such as promedi Personalmanagement GmbH is looking for certain professionals, the right candidates can be targeted directly—resulting in a much higher success rate in placements.
Selection and implementation of Superchat
A rigorous selection process
MEDWING’s product team carried out comprehensive due diligence and compared various WhatsApp tools. Superchat stood out with the best price-performance ratio, extensive integration options, professional team features, and simple usability.
Seamless integration with existing systems
MEDWING uses Braze as its automation platform and has fully integrated it with Superchat via webhooks and Zapier. Custom events, personalization, and segmentation from Braze are seamlessly synchronized with Superchat. Candidate information, WhatsApp templates, and job details are automatically exchanged between the two systems.
This integration enables direct control of automations and personalized campaigns directly within the existing CRM workflow—without any additional manual steps.
Why MEDWING chose Superchat
In addition to the compelling price-performance ratio, the professional team features were decisive. The ability to manage multiple agents and filter messages accordingly was essential.
Compared to other providers, Superchat is not only more cost-effective but also offers specific automation features required for direct candidate communication.