As a family business, Optician Enzinger operates two businesses in the Landau region, advising customers throughout the entire eyewear cycle. Using the industry software for additional digital touchpoints was no option for Andreas Enzinger, as it would require customers to install an extra app.
With Superchat, Optician Enzinger provides relevant contact channels for its customers, who can reach out via WhatsApp, Facebook, Instagram, and E-Mail directly from the website.
Universal Inbox: All Channels at a Glance
Andreas Enzinger no longer needs to log into each platform separately. The universal inbox combines all channels and simplifies communication.
To make it easy for customers to reach out, a webchat was integrated into the company's website. In addition to WhatsApp and E-Mail, users can sign up for the WhatsApp newsletter.
WhatsApp is the most popular channel, especially for notifying customers when their glasses are ready for pickup.
To provide a customer-oriented and personal experience, the store uses templates and customized messages for communication.
The Future of Opticians Lies in Messaging
The team at Optician Enzinger sees potential in using WhatsApp for marketing, thanks to its wide reach, quick campaign creation, and elimination of paperwork. Unlike letters and postcards, a WhatsApp newsletter cannot end up in the trash.
By offering a modern and fast communication channel and using the universal inbox to keep track of all messages, Optician Enzinger sets a positive example for customer service.
