DEIN DENTAL relies on lightning-fast recruiting with WhatsApp

Before introducing Superchat, DEIN DENTAL relied on the classic combination of email and phone to communicate with applicants. However, this did not lead to the response rate the team wanted from candidates. To change that, DEIN DENTAL took a new path in the dental sector.

“Before Superchat, we only used email and phone, which is classic and standard in the industry. That's why introducing Superchat was a challenge too. But we quickly realised: it was a great idea.”

Ann-Sophie Mollenhauer, HR Officer, DEIN DENTAL

Integrated Superchat features

Team Chat

Optimize internal communication with your team directly in Superchat, so that nothing gets lost.

WhatsApp templates

Create custom message templates for frequent inquiries – for quick and efficient responses.

Automations

Automate recurring tasks and save valuable time – for more efficiency in customer service.

“We noticed how much faster we had become in communicating with applicants. For many candidates, the barrier is much lower than with email or phone.”

Ann-Sophie Mollenhauer, HR Officer, DEIN DENTAL

The most important improvements

Introducing Superchat has led to measurable results at DEIN DENTAL.

1. Dramatically faster communication

In recruiting, you have to be fast. That is absolutely essential. Applicants are usually in the process with more than one practice. With Superchat, the team was able to reply much faster. The result: applicants communicate directly via WhatsApp, appointments are arranged in seconds and admin processes run much faster.

2. A much higher response rate from applicants

By email, contact was quickly lost, because messages simply get buried in the inbox. If you only leave a voicemail, applicants don't listen to it either. But when you send a message on WhatsApp, the barrier to replying is much lower.

3. 24/7 availability and flexibility

With work phones, the team can reply at any time and from anywhere. The result: contact with applicants is maintained, whereas email conversations used to fizzle out.

The DEIN DENTAL team's three favourite features

1. Easy mobile use

Mobile use is particularly valuable: the team can reply quickly even on the go, just as intuitively as in WhatsApp. This flexibility makes the difference when it comes to communicating quickly with applicants.

2. Message templates for quick replies

The team can pre-write messages and partly automate its communication with applicants. That saves time while keeping the personal touch.

3. A lower barrier for applicants

The hurdle for applicants to get in touch with DEIN DENTAL has dropped considerably. This closeness sets the company apart from the competition.

How DEIN DENTAL benefits from Superchat

“Our most important KPI is communication speed. In recruiting, you simply have to be fast. Applicants are usually not only in the process with us. We were able to increase our speed considerably there.”

Ann-Sophie Mollenhauer, HR Officer, DEIN DENTAL

The six-person recruiting team currently uses Superchat, and the efficiency of applicant communication has increased considerably.

Instead of opening the mailbox and writing an email, or failing to reach candidates by phone, things now move much faster via WhatsApp. Candidates can reply when it suits them, and the response rate has gone up significantly.

The applicants' reactions speak for themselves: many are pleasantly surprised that they can communicate via WhatsApp. This makes DEIN DENTAL stand out as a forward-thinking employer and gives it a decisive advantage in the competition for skilled staff.

“It's much faster than writing an email or failing to reach the candidate by phone. Candidates sometimes even reply late in the evening, because you always have your phone to hand. The response rate has gone up significantly.”

Ann-Sophie Mollenhauer, HR Officer, DEIN DENTAL

Choosing and implementing Superchat

A test phase that was a complete success

The recruiting team started with Superchat in a test phase. The result: the team is very happy and, as a next step, wants to make even more use of the automation options so it can respond to candidates even more flexibly.

Why DEIN DENTAL chose Superchat

The combination of low-barrier communication, easy mobile use and automation options was decisive. For a recruiting team that has to be fast and personal, a WhatsApp-based solution was ideal.

Superchat enables DEIN DENTAL to position itself as an innovative, modern employer in the dental sector while massively increasing its recruiting efficiency.

“When it comes to how you present yourself and getting in touch personally and directly, whether with applicants or prospects, Superchat is a great way to do it. You create real closeness straight away, lower the barrier and get into a conversation in a completely different way than by email or phone.”

Ann-Sophie Mollenhauer, HR Officer, DEIN DENTAL

Speed up your hiring process with Superchat

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