Biocarve Seeds is a leading flower, vegetable and herb seed company in India with a history of over twenty-two years. Their core business covers the production and supply of all seeds using advanced technology and high quality standards. Since 1993, their focus on information sharing has helped growers expand and improve their production of field crops.
Faced with the growing challenge of abandoned carts, they were looking for a solution that would reliably remind people of their checkout process and share the necessary information directly. With the help of Superchat, they have now automated the whole process through WhatsApp Business.
How Biocarve Seeds benefits from Superchat
- Automated abandoned cart reminders
- Integrations with all necessary tools like Zapier and Wix
- Streamlined Communication with customers through WhatsApp instead of Webchat
What aspects of Superchat appealed to Biocarve Seeds?
Biocarve Seeds faced the challenge of customers frequently abandoning their online shopping carts while also striving to deliver essential planting and growing information to their clientele. Utilizing emails for this purpose proved ineffective due to low opening rates of less than 20%, falling short of Biocarve Seeds' high standards.
Seeking a better solution, they explored WhatsApp Business but encountered limitations with local providers for automation and integration, leading to manual message sending.
Upon discovering Superchat on Instagram, the decision was straightforward:
Superchat offered comprehensive integrations with Zapier and WIX, enabling Biocarve Seeds to automate and streamline their entire communication process.
Since January 2024, following a seamless onboarding process, Biocarve Seeds has been utilizing Superchat for all customer communications and looks forward to the future.
Superchat Success Indicators:
- Workload reduced by approximately 30% through fully automated processes.
- Training materials opened by over 80% of recipients.
- 2,000 messages sent in three months.
How Biocarve Seeds Uses Superchat:
Automations and Integrations:
Biocarve Seeds employs two core automations in their daily operations.
Firstly, the abandoned cart reminder automatically sends a WhatsApp message to customers who haven't proceeded to checkout after 48 hours, featuring a call-to-action button redirecting them to their abandoned cart.
Secondly, after each purchase, customers receive a WhatsApp message confirming their order along with training and information materials related to the plants and seeds they've purchased. These order confirmations are highly valued by customers, with over 80% of recipients opening the training materials.
The integration possibilities with Superchat are vast, with over 6,000 integrable tools available through Zapier and Make. Additionally, Superchat's own automation tool enables the handling of nearly every customer request automatically.
WhatsApp Instead of Livechat:
Prior to implementing Superchat, Biocarve Seeds utilized an embedded Livechat on their website, requiring constant monitoring by an employee.
With the implementation of Superchat's Webchat widget, customers are redirected to Superchat where their inquiries are addressed through automation. Any requests not handled by automation can now be answered by any team member, freeing up employees to focus on more critical tasks.
With Superchats webchat feature, customers get the possibility to contact the company through the channel they prefer, be it WhatsApp, Instagram, Facebook, Telegram or another way.
The greatest benefit? Contacts are no longer lost and are saved in the contact database for future communication.
Outlook: Newsletters
Once their contact base is established, Biocarve Seeds plans to launch a newsletter.
With current opening rates exceeding 80%, Zeeshan Rang, CTO of the company, expresses great enthusiasm for this initiative, stating, "We are just getting started!".
Excited about the future, Biocarve Seeds looks forward to continued success in collaboration with Superchat.