The integration with Emarsys enables you to fully automate customer communication. Contacts created or updated in Emarsys can be automatically synchronized with Superchat to send personalized messages through your customers' preferred channels. Real-time synchronization ensures that all customer interactions are centralized and up-to-date, whether it's WhatsApp marketing, campaigns, or automations. This makes it easier for your team to send targeted messages, minimize repetitive tasks, and manage multi-channel communication more efficiently.
Why WhatsApp, Instagram & Co. are essential
With over two billion active users, WhatsApp is the most popular messenger worldwide, followed by Facebook Messenger. Facebook and Instagram are also among the most widely used social media platforms, with Instagram in particular playing a significant role in direct communication through DMs. For many companies, these channels are becoming increasingly important for maintaining simple and direct contact with their customers – often even replacing email.
The best part? Text messages are almost always read! WhatsApp messages boast an impressive open rate of around 98% and are usually read within an hour. Messengers are more personal than traditional marketing channels and enable a much faster exchange of information. This allows you not only to expand your reach but also to build a closer, more trusting relationship with your customers.
